Validated Lead Campaigns (CPVL)

Lead campaigns are aimed at generating prospective customer interest or direct inquiries regarding a product or service combined with a permission of following up the interest. Usually a lead consists of contact and demographic information of a potential customer who has shown interest in your product or service.

We combine lead generation with market leading validation and enrichment. View the list of data types we validate here and the list of data enrichment here.

When we execute lead generating campaigns we put an honor in practicing best in class business ethics. You can expect that our lead campaigns are always 100% compliant with the consumer protection code in the countries we operate in.

Telemarketing Leads

We identify potential customers’ interest in our clients’ products and services and generate permissions for our clients to directly contact the customers that have shown their interest.

Leads are thoroughly segmented and qualified through questionnaires and surveys to meet our clients’ needs. Before we pass on the lead information we validate the lead data and if needed enrich the lead data with further information valuable for our clients.

E-mail Permissions

We collect e-mail permissions to help our clients build their own e-mail database or customer club. E-mail permissions are followed up by a confirmed opt-in (COI) or in some cases an easy opt-out system. Opt-in and opt-out are used to verify that the subscription was done by the end-subscriber out of real interest and not by someone else accidentally, or out of malice.

When we collect e-mail permissions we practice best in class business ethics and communicate clearly to the signed-up customer.

World-class Reporting and Metrics

Our clients get access to our excellent reporting platform that can be easily accessed from both mobile and stationary devices. From the platform you can get all campaign data captured and presented in real-time, including data quality, performance and brand-centric metrics.

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